If you’re moving from the herbal vibes of Vicco to Colgate Visible White Purple, you’re shifting from traditional gum care to modern “optical” whitening.
Think of this toothpaste as makeup for your teeth. It’s part of the recent trend using color theory—since purple is opposite yellow on the color wheel, the purple pigments in the paste neutralize yellow tones to make your teeth look instantly brighter.
Price (100g / 120g Pack)
In India, this product is often sold as a 100g + 20g (120g total) tube.
-
MRP: ~₹190 – ₹198
-
Current Online Price: ₹145 – ₹170 (on platforms like Amazon, Flipkart, BigBasket, or Zepto).
-
Best Value: Look for the “Saver Pack” (2 x 120g) which usually retails for around ₹250 – ₹285, saving you about 20% compared to buying single tubes.
What to Expect (The “Purple” Effect)
-
Immediate Result: You’ll notice a temporary “optical” brightening after the first brush. It’s not permanent bleaching, but it makes a visible difference for a few hours.
-
7-Day Promise: Colgate claims it removes surface stains for a whiter smile in one week due to its micro-polishing crystals.
-
Sensory Experience: Unlike Vicco’s earthy/spicy taste, this is a very strong, sparkling mint flavor. Be warned: the paste is a deep purple and can temporarily stain your tongue (and your sink!) if you don’t rinse well.
Key Differences at a Glance
| Feature | Vicco Vajradanti | Colgate Visible White Purple |
| Primary Goal | Gum Health & Strength | Instant Whitening (Aesthetics) |
| Key Ingredient | 18 Herbs (Babhul, Clove) | Purple Brighteners & Silica |
| Fluoride | Fluoride-Free | Contains Fluoride (for cavity protection) |
| Vibe | Traditional / Ayurvedic | Cosmetic / Beauty Hack |
Reviews
There are no reviews yet.