The Colgate Total Advanced Health (100g) is the cornerstone of Colgate’s premium clinical range. While many toothpastes only target the 20% of germs on your teeth, Colgate Total is designed for “Whole Mouth Health,” meaning it also fights bacteria on your tongue, cheeks, and gums.
Pricing & Where to Buy (February 2026)
In early 2026, the 100g pack is a common choice for trial or travel, though it’s often bundled with a toothbrush or sold in slightly different sizes (like 80g or 120g) on some platforms.
| Platform | Variant / Pack Size | Price (Approx.) | Savings |
| Blinkit | 100g (Advanced Health) | ₹144 | 19% Off MRP |
| BigBasket | 80g (Advanced Health) | ₹90 | Standard Price |
| Zepto | 100g + Toothbrush Combo | ₹150 | Value Deal |
| Tata 1mg | 100g (Charcoal Deep Clean) | ₹135 | 15% Off MRP |
Key Technology: Dual Zinc + Arginine
Colgate Total stands out because of its Dual Zinc and Arginine technology.
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Arginine: Helps open up the bacterial “biofilms” so the active ingredients can get inside.
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Zinc: Provides an anti-germ shield that lasts for 12 to 24 hours (depending on the specific formula), continuing to work even after you’ve finished brushing.
Core Benefits
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8-in-1 Protection: Specifically targets cavities, plaque, tartar, sensitivity, enamel erosion, stains, bad breath, and gum problems.
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Gum Health: Clinically proven to reduce gingivitis and promote tighter, healthier gums.
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Deep Cleaning: The silica-based formula gently polishes teeth, while variants like Charcoal Deep Clean provide a more intense “detox” for the mouth.
Usage Directions
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Adults: Use a 1-inch strip and brush thoroughly for 2 minutes twice daily.
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Sensitivity: If using for sensitivity, do not use for longer than 4 weeks without consulting a dentist, as persistent sensitivity could indicate deeper issues.
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Recycling: By 2026, most Colgate Total tubes are made from recyclable plastic, so remember to check the local recycling symbol before disposing.


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